QUESTIONÁRIO PARA DIAGNÓSTICO DOS OBSTÁCULOS EM PEQUENAS E MÉDIAS EMPRESAS: ESTUDO VOLTADO AO RAMO DO TURISMO EM ADVENTO DA COVID19

Abstract

Due to the great inconveniences caused by COVID19 in the world, the tourist trade has suffered severe economic and financial impacts. This article searched the literature for elements and variables that represent the main difficulties faced mainly by small and medium-sized companies. Through a bibliographic review and scope review on Scopus, Scielo and Web of Science databases, using descriptors related to the studied phenomenon, some characteristics that represent obstacles, such as government restrictions, social distance, adequacy to sanitary protocols, need for insertion or increased digital presence and the need to seek entrepreneurial skills and behaviors were analyzed and characterized. These variables were compiled in a semi-structured questionnaire, validated by tourism specialists, mainly from the perspective of tourism agencies. The main results point to the search for specialized training, for promotion lines as a containment prevention, improvement of the management model, mainly in the aspects of marketing, finance and legal, being complemented by logistical and operational adjustments as elementary actions for the economic recovery. The limitations are related to the quantity of bases analyzed, variations in the descriptors also represent a limitation and the theme is incipient. As a suggestion for future studies, it is recommended to apply the questionnaire developed, in the survey mode, to diagnose the perception of impacts from the perspective of different stakeholders. The article contributes to the diagnosis of important economic and financial impacts in one of the sectors most affected by the COVID-19 pandemic, offering insights and a macro view of the current situation.