ANALYSIS OFTHE RELATIONSHIP MARKETING APPLIED RELEASE THE REPUTATION ALBUM BY TAYLOR SWIFT
Abstract
Relationship marketing refers to the field of study that analyzes the pre-existing relationship between an organization and its customers, from a marketing perspective. In this way, we sought to compare relationship marketing to the marketing used in the launch of the 2017 album Reputation, written by singer Taylor Swift. The album has fifteen tracks and its aesthetic revolves around the colors black and white, in addition to having the snake as its symbol. Having hypothesized that the marketing used to promote the album was relationship marketing, the aim was to prove, by comparing the two, that they are similar and can be correlated. The methodology adopted was basic, with descriptive objectives. By pointing out the characteristics of relationship marketing, such as one-to-one promotion, trust and studying the public, it can be concluded that relationship marketing is present in the promotion of the work, as the characteristics of one were similar to those of the other.
Keywords: Singer. Reputation. Album. Disclosure. Organization.
Copyright (c) 2025 Júlio César Mansão, Nathalia Mendes Gerotti Franco (Autor)
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